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MARZETTI®
Simply Dressed®

Introductory packaging for a line of an all natural, limited ingredient refrigerated salad dressings in grocers' fresh Produce sections. Now in its third generation, the brand has been a growth engine of incremental sales and national distribution. It is the exclusive salad dressing for Wendy’s innovative salad program.

BOB EVANS®
All Natural Potatoes

Expansion of the leading refrigerated mashed potato brand into the healthier, All Natural segment of grocery. The design maintains the red & white branding and the original farm assets while featuring HDR photography to capture the textural qualities of the whipped potatoes.

SUNRISE GROWERS®
Pure Fruit Smoothies™

Line extension from a successful fresh strawberry brand into a broad array of frozen fruit and smoothie offerings.

JAVA JAN™
Gourmet Coffees

Inspired by the mark a good cup of coffee leaves on a napkin. This was designed for a local, specialty coffee café.

MARZETTI®
Vineyard Dressings

Inspired by new wine recipes for fresh dressings, the introductory package was designed to reflect the evolving wine industry where wine labels are breaking from tradition by incorporating more color and personality to make a connection with consumers, particularly millennials.

NEW YORK®
TEXAS TOAST®
Snack Sticks

Designed for today’s perimeter Deli shopper, who often lingers in the department while waiting for service and has a more personal experience such as product sampling and pairing suggestions. The packaging was based on visually replicating deli authenticity with the blackboard, hand-drawn, chalk lettering and serving suggestions.

JACK DANIELS®
Mustards

Redesign for this line of grocery condiments that included a structural bottle change to more closely align with the look and feel of the actual whiskey bottles. The graphics build on the brand’s new licensing standards with matte/gloss finishes and metalized detailing to appeal to avid grillers.

CHATHAM VILLAGE®
Sprouted Ancient Grains Baked Croutons

A new and healthy recipe form of croutons for the Natural & Organic consumer. The design maintained current branding while focusing on the multiple ancient grains story, visually.

MARZETTI®
Veggie Dips

Redesign of refrigerated Produce dip packaging to combine the multiplicity of colors, shapes and textures of fresh veggies with the flavorful, fun nature of the product experience. The bull’s-eye shape both anchors the branding and features the variety names for easy consumer shopping.

UNO’S®
Pizza

Redesign of the frozen and deli pizza lines to compete more effectively in the large and growing category. The design was intended to link the grocery brand with the famous deep dish Chicago restaurant by representing the tableside experience. The design system provided a framework for unifying entrées, appetizers and other future growth opportunities with the famous pizza.

MAMMA BELLA'S®
Garlic Toast

This is one of the few brands with packaging designed exclusively for the Natural & Organic channel while maintaining its original mass market look and feel in grocery. The N&O design is about transparency—combining the taste appeal of the product image with transparent graphics that reinforce the brand’s clean recipe.

MARZETTI®
Veggie Drizzle

A totally new product category in the refrigerated Produce section that enhances the flavor and taste experience of cooked veggies. The package structure is ergonomically suited for controlling product pouring. The graphics feature a full shrink film with the Drizzle name positioned vertically for shelf differentiation and noticeability of the new product proposition.

EXQUISICAT®
Cat Litter

Redesign of broad line of cat litters for PetSmart using dramatic cat photography to engage pet parents and code key product segments.

BIENFANG®
Art Pads

Redesign of art pad covers to appeal to artists of all ages and skill levels, including professionals. To reach this broad target, the design uses sensory photography that captures an experience common to all artists--the excitement of new materials. American Package Design Award winner.

ELMER'S®
Wood Fillers

Update of the hardware line to reinforce efficacy in a contemporary manner.

TOP PAW®

Complete redesign of this large proprietary brand sold exclusively by PetSmart. With multiple shelving sites throughout stores, the design was to consolidate the look and feel of the 1500 sku’s into one cohesive and unified system that elevated the brand’s image and awareness while making an emotional connection with Pet Parents.

SAM'S CLUB®
Member's Mark®

A three-dimensional, wraparound design for this club-size baby diaper packaging delivers strong impact at store level.

Marzetti® Simply Dressed Package Design
Bob Evans All Natural
Sunrise Growers Smoothies
JAVA JAN™ Logo Branding
Marzetti Vineyard
New York Bakery Snack Sticks
Jack Daniels Mustard
JChatham Village Ancient Grains
Marzetti Veggie Dip
UNOs
JAVA JAN™ Logo Branding
JAVA JAN™ Logo Branding
EXQUISICAT® Litter Package Design
BIENFANG® Art Pads Design
ELMER'S® Wood Filler Package Design
Top Paw
SAM'S CLUB® Members Mark Package Design

CONTACT US

The Chesapeake Group Inc
513.345.6301

geralyn curtis

g@chesapeakegrp.com

5050 Section Ave.
Suite 400
Cincinnati, OH 45212

85 Delancey St., Unit 61
New York, NY 10002