Art pad covers, redesigned to appeal to artists of all ages and skill levels, including professionals. To reach this broad target, the design uses photography that captures the sensory experience common to all artists--the excitement of new materials! American Package Design Award winner.
Redesign of frozen and deli pizza cartons for grocery that leverages the connection to the original restaurant and dining experience. The redesign departs from category dress and creates a cohesive system for the brand’s multi-segment portfolio of entrées, appetizers and future growth opportunities with the famous pizza.
Complete redesign of this expansive brand sold exclusively by PetSmart. With multiple shelving sites across the store, the design consolidates the look and feel of the 1500+ sku’s into one cohesive, easy-to-shop system and elevates the brand’s image and awareness while making an emotional connection with Pet Parents.
BOB EVANS ALL NATURAL POTATOES
A new segment of the leading refrigerated mashed potato brand for the healthier, All Natural consumer. The design maintains the red & white branding and the original farm assets while featuring HDR photography to capture the textural qualities of the whipped potatoes. The graphics use “hand-done” details and textures that visually reinforce the All Natural positioning.
ELMER’S WOOD FILLERS
A visually clean update of Elmer’s hardware line that reinforces efficacy in a contemporary manner. Simple information structure and color-coding make the product easy to shop in a notoriously complex category.
NEW YORK BAKERY BAKE&BREAK
New segment packaging for the leading frozen garlic bread brand that combines taste appeal photography with the messaging that clarifies the perforated, no-mess benefit of the product innovation.
MAMMA BELLA’S GARLIC TOAST
Transparency package design customized to appeal to consumers in the Natural & Organic retail channel. The design features taste appealing photography with clean graphics that reinforce the brand’s clean recipe.
ZONE PERFECT HIGH PROTEIN
New packaging for the brand’s introduction into the high protein segment of the large and rapidly growing nutrition bar category. Designed for shelf impact and consumer-friendly variety coding in grocery aisles and on pharmacy shelves, the packaging showcases the delicious, quality ingredients of each bar.
Redesign that brings the authenticity of the brand’s namesake and creator of the world-renowned Caesar salad to life. The design is based on building awareness of Caesar Cardini and his famous dish through a hand-drawn signature brandmark and tagline, “Where the salad got its name.”
New bread and wraps packaging for this sprouted grain brand in the Natural & Organic channel. Designed to claim full credit for the multiplicity of good qualities about the bread and baking process, the graphics use strong colors and simple messaging methods to attract attention and enable effortless reading.
CHATHAM VILLAGE CROUTONS
A new, healthy recipe line of croutons for the Natural &
Organic consumer. The design maintains current branding and uses photography to focus on the multiple ancient grains story.
SAM’S CLUB MEMBER’S MARK DIAPERS
Three-dimensional, wraparound design of baby building blocks for diaper packaging in the club channel. The large boxes use expressive photography to make emotional connections with parents while the blocks-style graphics drive retail noticeability and easy shopping.
MARZETTI SIMPLY DRESSED
The first brand with simple ingredients in refrigerated salad dressings nearly 10 years ago. Marzetti Simply Dressed has been a major success story of incremental sales, multiple generations of variety expansions, new points and venues of distribution and a number of awards.
JACK DANIEL’S MUSTARD
Redesign of the grocery condiments line that targets serious grillers. The inspiration was to capture the aesthetics of the famous whisky bottle in miniature while providing a clear design system for variety communication.
Founded in 1994 in Cincinnati, OH, we are a 100% women-owned, WBE-certified business with core competencies in CPG design, branding, packaging, business strategy, and innovation.
Our strategic approach to problem-solving is framed by competitive and consumer research, visual analyses of retail environments and online database searches in addition to our brand and innovation experience. We blend conceptual skills with technical expertise in all aspects of package design to render a seamless process for our clients.
We are passionate about our work and inspired by the growth opportunities that come from difficult, challenging and extreme assignments.
Among our awards, our founder was named Woman Entrepreneur of the Year, we were a finalist for Innovation in Business by the City's Chamber of Commerce, and we were honored with an international Pentaward and several PMA Excellence awards for Marzetti® Simply Dressed® design.
Every design and element from Chesapeake has thought and reason behind it instead of just “looking cool.”
—Ben Hummel (Sr. Brand Manager, Pacific Foods)
The whole PACKAGE
Our brandmark is the visual expression of our promise to clients. Relevance and collaboration are the cornerstones that deliver the higher order of results.
The brandmark’s triangular shape symbolizes our grounded stance and upward outlook.
Relevance We use our strategic skills to identify and create the most engaging, compelling imagery and messaging for consumers.
Collaboration We create in a colorful, familial environment that encourages growth, originality, and forward thinking.
Results We see design as a tool that makes meaningful connections between our clients’ brands and their target consumers.